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Posted by Monty Solomon on April 28, 2008, 1:08 am
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BlackBerry's Quest: Fend Off the iPhone
By BRAD STONE
April 27, 2008
STEVE JOBS, Apple's chief executive and field general, has Napoleonic
dreams of global conquest for his 10-month-old wonder gadget, the
iPhone. So it may be fitting that he's encountering his most serious
resistance in a city called Waterloo.
That is where, 70 miles west of Toronto in Ontario, 19 nondescript,
low-rise office buildings comprise the headquarters of Research In
Motion, maker of the BlackBerry.
R.I.M. is the North American leader in building smartphones, those
versatile handsets that operate more like computers than phones. But
R.I.M. may have trouble dominating the market's next phase. Once the
exclusive domain of e-mail-obsessed professionals, smartphones are
now prized by consumers who want easy access to the Web, digital
music and video even more than an omnipresent connection to their
in-boxes.
Since the iPhone went on sale last summer, amid long lines of
shoppers and media adulation, the contours of the smartphone market
have begun to shift rapidly toward consumers. An industry once
characterized by brain-numbing acronyms and droning discussions about
enterprise security is now defined by buzz around handset design,
video games and mobile social networks.
That means R.I.M., which has historically viewed big corporations and
wireless carriers as its bedrock customers, needs to alter its DNA in
a hurry. While business is booming in Waterloo, analysts are raising
an important question about R.I.M.'s future: Can a company that
defined mobile e-mail for a generation of thumb-jockeys with bad
posture also dominate the new consumer market for smartphones?
...
http://www.nytimes.com/2008/04/27/technology/27rim.html?ex=1366948800&en=59f75549d9398029&ei=5090
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