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Posted by Monty Solomon on February 3, 2008, 11:51 am
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Bid may herald cellphone search war
Microsoft, Yahoo combo could fight Google, others
By Carolyn Y. Johnson, Globe Staff | February 3, 2008
The Boston Globe
Microsoft Corp.'s $44.6 billion bid Friday to buy Yahoo Inc. could
potentially set the stage for yet another battle with search goliath
Google Inc. - this time, on cellphones.
That's the next battleground for search as more people begin to use
their phones to surf the Web, lured by faster wireless networks and
devices such as the iPhone. Mobile search is nascent today, with the
majority of people still using their phones for basic communication.
But all three companies have been aggressively expanding their
cellphone efforts over the last year.
Google said in November that it would create its own mobile phone
platform and is bidding against incumbent wireless carriers in the
ongoing auction of spectrum at the Federal Communications Commission.
At the Consumer Electronics Show in January, Yahoo emphasized its
mobile platform, and Microsoft introduced a voice-activated cellphone
search that allows a person to say the word "movie" and receive a
list of nearby theaters.
Meanwhile, start-up companies are moving into the fray - Cambridge's
JumpTap Inc. provides search services for companies like Alltel
Wireless, Virgin Mobile, and international operators and has raised
$46 million over the past three years. Mobile search company Medio
Systems Inc. in Seattle counts Verizon Wireless and T-Mobile among
its partners. And Boston's Go2 Media Inc. provides local search
services, trying to help people find on-the-go information, such as
nearby restaurants and hotels.
...
http://www.boston.com/business/technology/articles/2008/02/03/bid_may_herald_cellphone_search_war/
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