Bandwidth to a Website Question

Bandwidth to a Website Question

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Subject Author Date
Bandwidth to a Website Question K.J. 44 10-05-2006
Posted by K.J. 44 on October 5, 2006, 9:06 am
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HI,

I have an issue that I have no experience in. My company runs a
website and is currently running a 1mbps shared pipe to that website.
We are looking to increase this due to some national exposure and media
coverage. We are currently looking to get an on demand 2 mbps pipe for
the site due to this. What I am trying to determine is, how big a pipe
do we need? Can anyone out there give me an approximate for the number
of hits a 2mbps pipe can handle?

I know this cannot be exact but an idea would be very helpful. The
website is an e-commerce website with product pictures and graphics.

Thanks for any advice that can be provided.


Posted by stephen on October 5, 2006, 2:38 pm
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> HI,
>
> I have an issue that I have no experience in. My company runs a
> website and is currently running a 1mbps shared pipe to that website.
> We are looking to increase this due to some national exposure and media
> coverage. We are currently looking to get an on demand 2 mbps pipe for
> the site due to this. What I am trying to determine is, how big a pipe
> do we need? Can anyone out there give me an approximate for the number
> of hits a 2mbps pipe can handle?

no - depends on page data size, acceptable response times.

however the other rule of thumb is that it is pointless upgrading unless you
at least double the bandwidth if you want a significant improvement.
>
> I know this cannot be exact but an idea would be very helpful. The
> website is an e-commerce website with product pictures and graphics.

i suggest you measure the bandwidth use now over a period, and the number of
hits - then scale up.

you should assume that loading the pipe to 100% is a really bad idea since
the delay involved gets very long - 50% load is a good target.

if you can get an Ethernet link with a software limited rate (ie 10Mbps or
100 Mbps tail, but limited to 2 Mbps initially), then you would be able to
alter the bandwidth at fairly short notice if it turns out your site is more
popular than expected.
>
> Thanks for any advice that can be provided.
>
--
Regards

stephen_hope@xyzworld.com - replace xyz with ntl



Posted by on October 9, 2006, 5:29 am
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stephen wrote:
> > HI,
> >
> > I have an issue that I have no experience in. My company runs a
> > website and is currently running a 1mbps shared pipe to that website.
> > We are looking to increase this due to some national exposure and media
> > coverage. We are currently looking to get an on demand 2 mbps pipe for
> > the site due to this. What I am trying to determine is, how big a pipe
> > do we need? Can anyone out there give me an approximate for the number
> > of hits a 2mbps pipe can handle?
>
> no - depends on page data size, acceptable response times.
>
> however the other rule of thumb is that it is pointless upgrading unless you
> at least double the bandwidth if you want a significant improvement.
> >
> > I know this cannot be exact but an idea would be very helpful. The
> > website is an e-commerce website with product pictures and graphics.
>
> i suggest you measure the bandwidth use now over a period, and the number of
> hits - then scale up.
>
> you should assume that loading the pipe to 100% is a really bad idea since
> the delay involved gets very long - 50% load is a good target.
>
> if you can get an Ethernet link with a software limited rate (ie 10Mbps or
> 100 Mbps tail, but limited to 2 Mbps initially), then you would be able to
> alter the bandwidth at fairly short notice if it turns out your site is more
> popular than expected.
> >
> > Thanks for any advice that can be provided.

If you are not able to provision adequately in advance, one thing to
consider is the behaviour under overload. In some cases
you can end up with no users getting any service at all. The
whole thing just melts. Usually it would be best to somehow manage
it so that at lease some users do get service.

The worst thing would be for example for users to get through
putting in all their details only for the site to crap out
losing the data.

For example you might limit the number of active connections
on your server.

Another thing is to consider reducing the queue size in the router.
BTW I have not tried the following! but is seems a good idea.

By default for example routers queue maybe 1 or 2 seconds of data.
This means that when the link gets full ALL of the traffic is delayed
by
1 or 2 seconds. On an interactive site this can destroy the user
experience. You are going to be dropping traffic anyway so why
make the trafic that does get through wait for 2 seconds?


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other useful resources:
The Federal Communications Commission (FCC)
Telecommunications Industry Association
Electronic and Software Security Products and Services
International Telecommunication Union

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