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Posted by Monty Solomon on May 30, 2008, 9:39 pm
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Apple TV and the death of the cable set-top box
Those annoying set-top cable boxes may soon be a thing of the past.
But, like it or not, they'll be replaced by a different kind of
device.
By Richard Siklos, editor at large
May 30, 2008
Fortune
LOS ANGELES (Fortune) -- The announcement this week that Sony plans
to work with other television makers to eliminate the need for
set-top cable boxes could not have gained more affection at Fortune
magazine's Hollywood digital test lab - also known as my living room.
Under the auspices of a cable industry standard called Tru2Way,
Sony's plan is to sell TVs that will allow consumers to access
interactive services like video-on-demand without renting and hooking
up these bothersome cable boxes. (When was the last time you saw a
cable box on top of a set, anyway?)
Last weekend, it so happens, I ventured into the newfangled world of
gizmos designed to bypass the cable box - and cable altogether. These
devices aim to bridge the computer and TV and, finally, allow people
easily to download movies and shows directly from the Internet to
their big screens. I decided to give the year-old Apple TV a whirl,
and, as is often the case with things from Steve Jobs' elf-works, I
was tickled to see that it arrived as a perfect little shiny white
box with a wee remote. Hooking up the little guy was a little
trickier, mostly because of the confounding array of inputs and
controls on the LCD TV. (Truth is, had we not had a houseguest who
happens to specializes in hooking up Apple networks, the Apple TV box
would have been packed up and sent back - thanks John.)
...
http://money.cnn.com/2008/05/30/technology/siklos_appletv.fortune/index.htm
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